GOP consultants make NC House a case study
Want to see the NC House GOP's roadmap to victory in 2010? The consulting firm The Battleground Group has made its work here into a case study.
Posted — Updated
Want to see the GOP's roadmap to its 68-52 majority in the NC House in 2010?
The presentation includes samples of mailers, polls, and ads attacking Democratic incumbents. It includes the anti-Holliman Racial Justice Act mailer that enraged many Democrats.
There's also an interesting sidenote about a mailer in District 93, aimed at incumbent Dem Cullie Tarleton. It was discarded after a focus group found it too harsh. It features a woman with smudged makeup and tape over her mouth, accusing Tarleton of ignoring the needs of rape victims.
According to Miller and Wehrung, the GOP House Caucus's budget for 2010 was $1.2 million.
If you're at all interested in political strategy, it's a fascinating read.
Copyright 2024 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
