In fashion, going green is the new black

“What kind of started out as more of like just produce, like organic produce, has extended to everything we put inside our bodies and on our bodies,” said Scott Brown with Whole Foods in Raleigh.

Designers are using non-toxic dyes and fabrics produced without the use of pesticides.

Cass Eaton of Whole Food's Whole Body store in Raleigh says there's a growing demand for the environmentally friendly duds.

"As you can see, the colors are very vibrant and they are all natural plant sources,” she said.

Organic fashion is stretching beyond T-shirts. Trendy jeans designer "7 for all mankind" now makes "organic denim" that sells for $161.

A green button and tag with the organic identification lets consumers know they are making a contribution to being eco-friendly, according to Travis Groome, a merchandising coordinator for Belk at Crabtree Valley Mall.

Eileen Fisher's casual wear is growing their green line, he said.

"Last season, 15 percent of Eileen Fisher’s line was organic. This season, they've expanded (to) 25 percent,” Groome said.

He predicts more and more fashion designers will be going green. JCPenney and Wal-Mart officials said they are stepping up efforts to bring in products and clothing made from organic materials.