Crossroads PR Lands Overture Networks As Client

Crossroads Public Relations

for its media relations and publicity efforts.

Overture, which is based in Research Triangle Park, is expanding its worldwide efforts to sell Ethernet and other network solutions.

"We chose Crossroads for our public relations needs because we feel they understand Overture's current position in the industry," said Chip Redden, vice president of marketing and product management at Overture. "We have traditionally been focused on the needs of carriers but are looking to make an impact in the enterprise market. We believe that the team at Crossroads has the industry-specific knowledge and experience required to assist Overture in reaching these new levels of success."

Crossroads also has added Molly Coleman to its staff. Coleman is a recent graduate of the University of North Carolina at Chapel Hill.